How much do you know about the food you’re buying for your puppy? When shopping for puppy food, pay attention to these three sections of a dog food label.

1. The Ingredient Panel

This section lists all the ingredients that make up the product. The ingredients are listed in descending order according to weight before cooking. In dry food, look for a source of high-quality animal-based protein: chicken or lamb, for example. Dogs thrive on animal proteins.
 

Manufacturers who use large amounts of vegetable proteins might be saving money by providing basic — but not optimal — nutrition. You should also avoid artificial colors and flavors, which offer no nutritional benefits.

2. The Guaranteed Analysis

Near the ingredient panel should be a chart of percentages called the 'guaranteed analysis.' These figures reveal the basic nutrient makeup of the dog food's formula and protein content. The minimum percentages of protein and fat and the maximum percentages of fiber and moisture (water) should be listed.

3. The Manufacturer’s Name and Address

This information must be included on the label by law. A toll-free number or web address for the manufacturer may also be listed. Manufacturers who list a phone number, such as IAMS™, generally have a high-quality product and welcome consumer calls and questions. If you would like information about IAMS products, visit our website or call us toll-free at 800-525-4267.