Every Dog is Unique

Did you know?

Mother dog: (Pregnancy and lactation)

Mother dogs have higher energy requirement.
Mother dogs need high palatable diet.
Mother dogs have higher nutrient requirements. (For maintaining herself and puppy development)
Mother dogs need extra(additional) nutrients beyond adult requirements like EPA and DHA

Puppy:

Puppies have higher nutrient requirement.
Puppies grow 12 times faster than human babies.
Puppies are more susceptible to disease.
Puppies need more digestible food than adults.

Adult Small Breed:

Small dogs reach adulthood faster than large breed.
Small dogs are more active than large dogs.
Small dogs are susceptible to gum disease.

Adult Medium & Large Breed:

Medium and large dogs need optimum feeding to maintain healthy weight
Medium and large dogs become senior faster than small breeds
Medium and large dogs reach adulthood later than small breeds (from 12-24 months)

So why feed them
the same generic food?

For over 73 years, IAMSTM has been providing a wide range of premium recipes tailored to meet the unique needs of different dogs.

Formulated with veterinarians

World renowned brand

Products for unique needs of your dogs

Backed by expertise of Waltham Centre for Pet Nutrition

Our Products

  • MOTHER & BABY DOG
  • ADULT DOG (ALL BREEDS)
  • ADULT DOG SMALL BREED

MOTHER & BABY DOG

  • Healthy Congnition
  • Healthy Natural Defense
  • Healthy Bones & Teeth in puppies

ADULT DOG (ALL BREEDS)

  • Strong, Firm Muscles
  • Healthy Digestion
  • Healthy Immune System

ADULT DOG SMALL BREED

  • Healthy Skin & Shiny, Naturally Soft Coat
  • Healthy Natural Defense
  • Healthy Digestion

INGREDIENTS

Wholesome Grains

Natural Prebiotic
(FOS)

Chicken

Beet Pulp
Signature Recipe

Fish Oil

HISTORY
OF IAMSTM

THE 1940s

In 1946, Paul F. IAMSTM establishes his pet food company with the belief that innovation will lead to superior quality, thus enhancing the health of dogs and cats.

THE 1950s

In the 1950s, the first IAMSTM product, IAMSTM 999, is launched. It is the first pet food to use animal-based protein as the primary protein source in a pet food.

THE 1960s

IAMSTM researchers are busy in the 1960s, launching IAMSTM Plus after 11 years of formula research, as well as realizing the importance of beet pulp for intestinal health.

THE 1970s

During the 1970s, IAMSTM introduces a new product, IAMSTM Chunks for Dog, and debuts the iconic paw print logo.

THE 1980s

In the 1980s, IAMSTM changes the face of the pet food aisle, introducing pet formulas based on life stages by launching a custom puppy formula. IAMSTM also debuts the “rainbow of colors” packaging design, IAMSTM Cat Food, and IAMSTM Biscuits for Dog.

THE 1990s

The ’90s is a decade of innovation for IAMSTM as it introduces a line of natural pet food, canned cat food, and research showing the connection between omega-6, omega-3, and healthy skin and coat.

THE 2000s

In the 2000s, IAMSTM introduces IAMSTM Premium ProtectionTM, the most advanced IAMSTM formula yet, and adds DHA to all puppy formulas to help brain development.and coat.

THE 2010s

In the past few years, IAMSTM has stayed busy, introducing ShakeablesTM dog treats, IAMSTM Woof DelightsTM, and IAMSTM Purrfect DelicacieTM, and updating package designs for several iconic product families.

THE 2020

IAMSTM is launched in Thailand with 3 key variants, crafted for the unique needs of dogs based on their life-stage and breed.

READ ABOUT OUR RESPONSE TO COVID-19 ›