EVERY CAT IS UNIQUE

Did you know?

Kitten:

Kittens require a higher nutrient requirement
Kittens grow quickly, maturing in 10-12 months
Kittens are susceptible to nutritional imbalance
Kittens need more digestible food than adults

Adults:

Cats are actually carnivores
Cats calorie intake depends on their level of activity
Cats are susceptible to obesity & nutrition-related problems
Cats require taurine, for normal heart function

Indoor:

Indoor cats require a diet that’s high in protein & low in calories
The right diet can reduce hairballs before they start
Indoor cats are more prone to weight related problems
Indoor cats spend 70% of their day sleeping

Senior:

Cats show age- related changes after 7 years
Senior cats are susceptible to dental issues
The immunity of cats tends to fall as they mature
Abrupt changes in routine affect senior cats

So why feed them
the same generic food?

For over 73 years, IAMSTM has been providing a wide range of premium recipes tailored to meet the unique needs of different cats.

Developed with Veterinarians

Australian Made

IAMSTM is a global brand

Premium tailored recipes for pets

Our Products

  • Healthy Kitten
  • Healthy Adult with Chicken
  • Healthy Adult with Ocean Fish
  • Indoor Weight & Hairball Care
  • Multi-Cat Complete
  • Healthy Senior

Healthy Kitten

  • Brain Development
    Omega 3 DHA helps to promote brain development
  • HEALTHY DIGESTION
    Probiotics and beet pulp to help support your kitten’s developing digestive system
  • IMMUNE HEALTH
    Formulated with antioxidants, as part of balanced nutrition, to help support a developing immune system

Healthy Adult with Chicken

  • STRONG MUSCLES
    Formulated with high quality protein sources to help your cat maintain strong muscles
  • HEALTHY SKIN AND COAT
    Formulated with Omega 6 and Omega 3 fatty acids to help support healthy skin and coat
  • HEALTHY TEETH
    Crunchy kibbles help reduce plaque and tartar build-up that can lead to bad breath

Healthy Adult with Ocean Fish

  • STRONG MUSCLES
    Formulated with high quality protein sources to help your cat maintain strong muscles
  • HEALTHY SKIN AND COAT
    Formulated with Omega 6 and Omega 3 fatty acids to help support healthy skin and coat
  • HEALTHY TEETH
    Crunchy kibbles help reduce plaque and tartar build-up that can lead to bad breath

Indoor Weight & Hairball Care

  • HEALTHY DIGESTION
    Probiotics and beet pulp to help support the cat’s digestive system
  • HAIRBALL CARE
    Tailored fibre blend, including beet pulp, to help reduce hairballs
  • HEALTHY WEIGHT
    Formulated with L-Carnitine to help gradually return your cat to a healthy weight

Multi-Cat Complete

  • HAIRBALL CARE
    Tailored fibre blend, including beet pulp, to help reduce hairballs
  • HEALTHY DIGESTION
    Probiotics and beet pulp to help support the cat’s digestive system
  • HEALTHY METABOLISM
    Formulated with L-Carnitine to help burn fat and maintain a healthy metabolism

Healthy Senior

  • STRONG BONES & HEALTHY JOINTS
    Formulated with essential nutrients for strong bones and healthy joints
  • IMMUNE HEALTH
    Formulated with antioxidants, as part of balanced nutrition, to help support your cat’s immune system
  • HEALTHY WEIGHT
    Formulated with L-Carnitine to help maintain your cat’s healthy weight

INGREDIENTS

Wholesome Grains

Whole Egg

Chicken

Beet Pulp

Fish Oil

HISTORY
OF IAMSTM

THE 1940s

In 1946, Paul F. IAMSTM establishes his pet food company with the belief that innovation will lead to superior quality, thus enhancing the health of dogs and cats.

THE 1950s

In the 1950s, the first IAMSTM product, IAMSTM 999, is launched. It is the first pet food to use animal-based protein as the primary protein source in a pet food.

THE 1960s

IAMSTM researchers are busy in the 1960s, launching IAMSTM Plus after 11 years of formula research, as well as realizing the importance of beet pulp for intestinal health.

THE 1970s

During the 1970s, IAMSTM introduces a new product, IAMSTM Chunks for Dog, and debuts the iconic paw print logo.

THE 1980s

In the 1980s, IAMSTM changes the face of the pet food aisle, introducing pet formulas based on life stages by launching a custom puppy formula. IAMSTM also debuts the “rainbow of colors” packaging design, IAMSTM Cat Food, and IAMSTM Biscuits for Dog.

THE 1990s

The ’90s is a decade of innovation for IAMSTM as it introduces a line of natural pet food, canned cat food, and research showing the connection between omega-6, omega-3, and healthy skin and coat.

THE 2000s

In the 2000s, IAMSTM introduces IAMSTM Premium ProtectionTM, the most advanced IAMSTM formula yet, and adds DHA to all puppy formulas to help brain development.and coat.

THE 2010s

In the past few years, IAMSTM has stayed busy, introducing ShakeablesTM dog treats, IAMSTM Woof DelightsTM, and IAMSTM Purrfect DelicacieTM, and updating package designs for several iconic product families.

THE 2020

IAMSTM is launched in Thailand with 3 key variants, crafted for the unique needs of dogs based on their life-stage and breed.

READ ABOUT OUR RESPONSE TO COVID-19 ›